Discover our Video
Production Process

We have worked on numerous live action video projects across the years. Our video production process is the heart of our success, which we have refined into a comprehensive 9-Steps Video Blueprint. This has allowed clients of all sizes, from all over the world, to work with us easily and effectively – to achieve exceptional results with our videos.


1. Diagnosis

We will schedule a call to understand your company, diagnose the challenges, recommend the right video solution, and create a video strategy brief.

2. Script

Great videos begin with great scripts. Our writers will craft a script that delivers a clear and compelling message, and engage viewers right from the start.


3. Shot list

We will conceptualize how your video will be filmed, and plan our shots beforehand. This will give you a detailed overview of how your video will flow. 

4. Logistics

We will reach out to the respective parties to book the equipment, location, and permits required for the shoot, in order to ensure that filming goes smoothly.

5. Casting

If there is an acting element to your video, we will cast for the right actors to help represent your company and deliver a memorable performance.

6. Filming

Lights, camera, action! Our video crew of director, videographer, and more, will film and capture all the footage needed to put your video together.

7. Editing

Back in our studio, we get busy finding the right music, stitching your footage together, and editing your video to ensure that it delivers your message effectively.

8. Coloring

After the draft is approved, we’ll move on to color correction and color grading if necessary to give your video the extra pop and make it look wonderful.


9. Graphic Effects

For the finishing touches, our sound engineer will mix in sound effects to give your animation the extra pop to make for a truly immersive video experience.

10. Marketing

After investing so much money and time, it would be a complete waste not to advertise your video. Therefore the logical next step is to channel your video to your intended audience and convert them to achieve high ROI through digital marketing.

This is where we create a digital marketing campaign for you, using the channel that can best achieve your ROI, be it SEO, PPC, Facebook Ads, Instagram Ads or YouTube.

Explore our other processes

Video Strategy

The first step towards video production is formulating a video strategy. Learn how we work with you to diagnose problems, establish goals, define audiences, clarify value propositions and more, to form a strategic brief that ensures your video produces an impactful outcome.

Animation Production

Animated videos are a great way to simplify complex topics. They make concepts and data easier to visualize, more engaging, and are highly versatile. Learn our process of how we tailor animations to be functional for countless  satisfied clients over the years.

Video Marketing

Marketing has entered a new era with videos. It’s more important than ever to know how to spread your message to your targeted audience, on the right platform, to drive results. Learn how we create successful video marketing campaigns for countless satisfied clients over the years.

Interested in getting real results with videos?

Let’s connect and achieve your goals together.

Looking for more?

View our case studies to see how we have helped others accomplish their goals.

Watch our education series on creating effective video marketing campaigns.

Learn industry practices on how to create effective videos in our blog.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.


[email protected]

73 Ayer Rajah Crescent
#01-05 Singapore

+65 9878 4339

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