Video Marketing Blog
Learn about all things video marketing, from strategies, resources, tips and more.
How to Maximize Sales with The Buyer’s Journey
How to Maximize Sales with The Buyer’s Journey Did you know according to Ayurveda, a system of medicine from India, there are 3 stages in life. They are Kapha, Pitta and Vata, each representing Childhood, Adulthood and Elderhood. Similarly, your customers go through...
What are the 3 Acts of The Audience Journey?
Every story has a protagonist with a beginning, a middle and an end. We humans have been doing storytelling since the beginning of our species, we slowly realised a format to every single story. It's usually in the form of a Hero's Journey, where we follow the...
Why HR Professionals Should Use Video
We have been consuming information in many ways throughout our evolution, from scripts to radio to television and now in the digital age, online videos as well. Videos are proven to be thriving in the cyberspace with videos being predicted to make up 82% of internet...
5 Reasons Why Storytelling is the Best Form of Communication
Why is storytelling important to companies especially when it comes to communication strategy? Let's learn the benefits of communicating your message with stories. We have been telling stories ever since we can remember, then why is it that there is so much attention...
5 Reasons Why Video Is More Effective Than Text
Making a corporate video isn't easy, but when done well, it's the best way to convey the company's key message to its stakeholders. That is because videos capture more attention, engaging more viewers, and includes almost every additional advantage over text. With 87%...
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