What are Product Videos?
Product videos play a vital role in demonstrating the benefits, inner workings and features of your product to help your audience understand it’s value.
Product videos come in handy when you are selling your product but unable to let your audience feel or hold the product. They help educate your clients about the benefits of your product to build up knowledge and confidence to ultimately persuade them to make a purchase.
Who, When and How?
Who is it for?
Product videos are best used when a potential customer starts looking for a potential solution for their needs.
When should you use it?
If your company has an innovative product, you can use product videos to showcase how it works, how it’s created etc. and to help clarify any questions from your clients and helps you standout.
How should you use it?
Product videos can be placed anywhere
Our past Product Videos:
Botbit Product Video
Botbit a fun & simple way to help children learn programming with ease.
Eggy Kickstarter Product Video
Find out how Eggy is the perfect companion for you.
Perfect Sketchbook Product Video
Discover how the finest watercolor sketchbook is made.
Benefits of Explainer Videos
Highlight the best points of your products.
A product video can help educate your audience on the features and benefits that aren’t so obvious that they might have missed, its a great way to show them some of the amazing things your product can offer them.
Product videos help play a part in educating your sales team members to five them an in-depth understanding about the benefits of your product to answering any enquiries from customers, ultimately selling more and boosting your sales!
Build a connection with your viewers.
To help your audience see the key benefits of your products, Product Videos come in handy to take your audience “inside” the product to delve deeper and understand the product better than on a surface level to help them gain more knowledge before they make a purchase.
Guidelines for a great Product Videos
The recommended duration is 1-2 minutes. That’s short enough to keep their attention, and long enough to deliver the key details.
Showcases the benefits.
Focus on the essential values and benefits instead of the features with an enticing and specific call to action.
Creative and eganging.
It’s not a corporate video, so it shouldn’t sound like one. Avoid technical jargon and use a conversational tone.
How do we craft effective Product Videos?
Video Strategy Framework
Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.
Best of Both Worlds
A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.