Capture Attention

Are you looking to grab the attention of your audience with a dynamic video that raises awareness, introduces your brand, and entices them to find out more?

Start of the Customer Journey: The Awareness Stage

No matter what your goals are, the first step is typically to get the attention of your audience and make them aware of your brand, whether it is to make them aware of an important problem or explain how your marvelous solution works.

Being aware of your brand is the first stage of your customer’s journey. Videos are one of the best ways to help you achieve awareness, they help you to reach, engage, and inspire your audience to take the desired action across multiple platforms.

Video Solutions to Raise Awareness:  

App Demo Videos

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Video Ads

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Event Videography

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Sales Videos

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Trade Show Videos

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Teaser Videos

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Our past examples:

Visa

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Great Eastern

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CapBridge

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Benefits of Explainer Videos

Be crystal clear.

If your message is complex, no matter how good your idea is, people will not understand. An explainer video helps you deliver your message in a clear and easy to understand way, in just one minute.

From maybe to yes!

Once they understand your idea better, they are more likely to visit your website to find out more. That increases your conversion rate by up to 80%.

A memorable impression.

The attention span of most adults is only 8 seconds, shorter than goldfishes! With explainer videos, your audience remembers more, have greater brand retention, and stay on your website up to 88% longer.

It's more engaging.

Audiences are overall better engaged when watching Explainer Videos. This is because it uses both the visual and auditory senses to tell a story. 

Guidelines for Capturing Attention 

Keep it short.

The recommended duration is 1-2 minutes. That’s short enough to keep their attention, and long enough to deliver the key details.

Make it sweet.

Focus on the essential values and benefits instead of the features with an enticing and specific call to action.

Make it casual.

It’s not a corporate video, so it shouldn’t sound like one. Avoid technical jargon and use a conversational tone.

Why work with Gram?

Proven Strategy

Doing a video can be complicated. That’s why we have a proven strategy framework that removes the guesswork and allows us to acquire a better understanding of your business needs, for a more effective video.

Goal Oriented

Your brand is more than just about looking good, it’s about the substance as well. We will work with you to ensure that your videos deliver results, and truly help to achieve the business goals you desire.

Tailored Value

Your brand is more than just about looking good, it’s about the substance as well. We will work with you to ensure that your videos deliver results, and truly help to achieve the business goals you desire.

Ready to achieve your goals?

We help businesses convert more customers and grow their revenue by creating explainer video animations and corporate videos.

Contact:


Email:
[email protected]


Office:
71 Ayer Rajah Crescent
#04-01 Pollinate Singapore
S139951


Phone:
+65 9878 4339

Email:
[email protected]


Phone:
+65 9878 4339


Office:
71 Ayer Rajah Crescent
#04-01 Pollinate Singapore
S139951

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