Explainer Videos

Explain your product, how it works, and showcase why you are different with explainer videos.

Explainer Videos

Explain your product, how it works, and showcase why you are different with explainer videos.

What are Explainer Videos? 

Imagine giving a 2 minutes pitch about your product, business, or idea. Now add animated and meaningful visuals to convey your message clearer, that’s your explainer video.

The important thing about explainer video is to keep it concise and engaging by only keeping the crucial details, and leave your audience wanting to know more by taking the next step stated at the end of the video. 

Who, When and How should I use an Explainer Video?

Its’s for organisations that have a complex product, service, or idea that they need others to understand so they can buy into it. If your target audience don’t understand what you are saying, they won’t be convinced. Explainer Videos delivers your message both elegantly and simply, to provide clarity in the minds of your audience. 

Explainer Videos are most effective when your audience are already aware of the problem and are looking for solutions. They can be used as Ads, on your homepage, products or service pages, email marketing, tradeshow conferences, and even as introuction to your sales meeting.  

Examples

Visa
The Oxford club. Retire now on one perfect stock.

Great Eastern
The Oxford club. Retire now on one perfect stock.

Cap Bridge
The Oxford club. Retire now on one perfect stock.

Benefits of Explainer Videos

Be Crystal Clear and Save time too

If your message is too complicated, no matter how good your product is, they will switch off from what you are saying. But an explainer video’s primary purpose clear and easy to understand, in a short amount of time.

Retain attention longer than goldfishes

Did you know that the attention span of most adults is around 8 seconds, shorter than a goldfish? Audiences are better engaged when they watch explainer videos as it uses both visual and audio to tell a story. They also remember far more information, have greater brand retention, and stay on your web page up to 88% longer.

Turn that ‘Maybe’ into a ‘Yes’

Once your audience understands your message and goes to your web page to find out more, that increases the conversion rate by 80%

Benefits of Explainer Videos

Be Crystal Clear and Save time too

If your message is too complicated, no matter how good your product is, they will switch off from what you are saying. But an explainer video’s primary purpose clear and easy to understand, in a short amount of time.

Retain attention longer than goldfishes

Did you know that the attention span of most adults is around 8 seconds, shorter than a goldfish? Audiences are better engaged when they watch explainer videos as it uses both visual and audio to tell a story. They also remember far more information, have greater brand retention, and stay on your web page up to 88% longer.

Turn that ‘Maybe’ into a ‘Yes’

Once your audience understands your message and goes to your web page to find out more, that increases the conversion rate by 80%

How does Gram create successful Explainer Videos?

Customize Video Strategy

At Gram, we believe that understanding your business comes first. Therefore, we have created a comprehensive video strategy that allow us to understand key aspects of your company from your target audience, your brand, your differentiating factors, and more.

Clear and Creative 

Once we have a better understanding of your product, services, or topic that we are explaining, we will brainstorm ways to visually present them in a simple, clear and creative way that delivers your message. The video concept can be in the form of a customer experience, a comparison study, or a visually cinematic story, whichever tells your message the best. 

Goal Focus

A successful explainer video has to combine both strategy and creativity to truly win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see result.

How does Gram create successful Explainer Videos?

Customize Video Strategy

At Gram, understanding your business comes first. Therefore, we customize a comprehensive video strategy for you! To help your customers understand your message and brand more clearly. 

Clear and Creative

Once we have a better understanding of your message, our team will expertly create a clear, creative, and unforgettable video content for your business growth. 

Strategical Goal

We don’t just make beautiful videos for you, we combine both strategy and creativity to help you achieve your goals and truly win over your audience.  

 

What does Gram make successful explainer Video?

  • Not more than 2 minutes
  • Concise with only the essential details
  • Uses an active and conversational voice 
  • Focused on values and benefits instead of features
  • A call to action where they can find out more

The price of an explainer video depends on the style, duration, complexity, timeline and other factors, and therefore it can range quite widely, typically from $5,000 to $20,000. The price per video can be lowered if there is an existing script, storyboard, assets, or if multiple videos are needed. 

Our standard timeline is 4-6 weeks depending on the complexity and duration of the video. It also depends on how long it takes to receive feedback, approvals, and revisions that are needed. If you have an urgent need. we can accommodate for express delivery with additional fees. Let us know your deadline and we will determine the best approach for you. 

A successful explainer video can be determined by the amount of watch time (how much of the full video did they watch?) and the conversion rate (how many viewers perform your call to action after watching?). For all marketing activities, we recommend having a predefined goal, a way to track these success metrics, and making minor modifications to the video as you receive more data to maximise the video benefits.

If you’re ready to create some explainer video, GRAM is here to help! Contact us today to learn more about how we can help you create an explainer video that makes your business stand out from the crowd!

We help businesses convert more customers and grow their revenue by creating explainer video animations and corporate videos.

Contact:


Email:
[email protected]


Office:
71 Ayer Rajah Crescent
#04-01 Pollinate Singapore
S139951


Phone:
+65 9878 4339

Email:
[email protected]


Phone:
+65 9878 4339


Office:
71 Ayer Rajah Crescent
#04-01 Pollinate Singapore
S139951

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