Explainer Videos

Explain your idea, how it works, and showcaseyour difference by using explainer videos.

What are Explainer Videos?

It can be tough to explain your ideas in 1 minute. But add meaningful visuals, coupled with dynamic animations, and narrated by an engaging voice. Now your message is much easier to understand.  That’s an explainer video.

The important thing about explainer videos is to keep it concise and engaging. This leaves your audience wanting more, prompting them to your call to action at the end of the video.

Who, When and How?

Who is it for?

Explainer videos are effective at the consideration stage, when the target audience is already aware of the problem and are looking for solutions.

When should you use it?

When you have a complex product or idea and you need others, both internal and external parties, to understand so that they can buy into your idea, an explainer video does the trick.

How should you use it?

Explainer videos can be used as ads, on your home page, email or social media marketing, trade show conferences, or even as an introduction at your sales meetings.


Watch: MOE Policies Overview Explainer Video

Our past Explainer Videos:

Visa EzyProcure Explainer Video

EzyProcure – Your all in one procure to pay, and order to cash system.

Procurri Corporate Explainer Video

Procurri is solves all your IT services and hardware needs.

Shell Bitumen Explainer Video

A cleaner bitumen that minimizes the environmental impact of road paving.

CapBridge Explainer Video

Boost your growth with intelligent matching to intelligent growth.

Great Eastern Explainer Video

Enjoy better protection and 100% money back with Great Eastern’s GTCMS.

UOB DMO Explainer Video

Find out how UOB’s Data Management Office is adopting AI and data science. 

Benefits of Explainer Videos

Be crystal clear.

If your message is complex, people may not understand it easily, causing you to lose out on sales. An explainer video helps you deliver your message in a clear and easy to understand way, in just one minute.

From maybe to yes!

Once they understand your idea better, they are more likely to visit your website to find out more. That increases your conversion rate by up to 80%.

A memorable impression.

The attention span of most adults is only 8 seconds, shorter than goldfishes! With explainer videos, your audience remembers more, have greater brand retention, and stay on your website up to 88% longer.

It's more engaging.

Audiences are overall better engaged when watching explainer videos. This is because it uses both the visual and auditory senses to tell a story. 

Gram Video Guidelines

Guidelines for a great explainer video

Keep it short.

The recommended duration is 1-2 minutes. That’s short enough to keep their attention, and long enough to deliver the key details.

Make it sweet.

Focus on the essential values and benefits instead of the features with an enticing and specific call to action.

Make it casual.

It’s not a corporate video, so it shouldn’t sound like one. Avoid technical jargon and use a conversational tone.

Thank you Gram Animation Studio for the amazing work on our 2d animation video. I had a great time working with your animation team. Your level of professionalism and attention to detail helped to bring our animated video alive.

Kenny Lau

Senior Creative Manager, Unilever

How do we craft effective Explainer Videos?

Video Strategy Framework

Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.

Best of Both Worlds

A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.

Additional Details


Our video solutions usually range from $5,000 to $50,000 depending on the style, duration, complexity, timeline, number of videos and others. Discounts can be given for multiple videos.


It usually spans 4-8 weeks, depending on feedbacks, approval time, and revisions. Find out how we make your videos. Express delivery is also available for urgent projects.

What's next?

After watching your explainer video, your viewers will now be deciding which company to go with. Establish authority by sharing your experience and track record with a corporate video.

Interested in getting real results with videos?

Let’s connect and achieve your goals together.

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Frequently Asked Questions

If you have any urgent inquiries, please call +65 9820 6699 or drop us an email at [email protected].

Is it Possible to Speed Up the Animated Explainer Video Production Process?

Yes, it is possible. We are often tasked to complete videos within 1 month.

This would increase the cost and we only accept it on a case to case basis as it is our priority and value to ensure only quality work is delivered.

Please contact us to find out more.

How does our process look like?

The video creation process varies on factors such as complexity, feedback, and usually takes up to 4-8 weeks.

 Express delivery is available for urgent projects, please contact us to find out more.

 In order to create a video that will actually help you to reach your marketing and sales objectives, many steps are involved.

Before we start on the video, we have to first understand what your company stands for, look at your overarching marketing campaign, and perform our own research on your industry and competitors to understand how you can compete and stand out from them.

You can find out more by looking at how we work.

How can we work together?

You can go to our video company’s contact page and fill in the quick form. Our sales and business development team will get in touch within the next 24 hours and set up a call to talk a bit about your project.

Looking for more?

View our case studies to see how we have helped others accomplish their goals.

Watch our education series on creating effective video marketing campaigns.

Learn industry practices on how to create effective videos in our blog.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.


[email protected]

115A Commonwealth Dr,
#05-09, Singapore

+65 9878 4339

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