What are Commercial Videos?
Commercial videos include stunning visuals and industry-standard production, often featuring people, to help you present your product or service in a more exciting manner.
Who, When and How?
Who is it for?
Companies in Singapore looking to share their content on multiple platforms can use commercial videos to inject personality into your content, and help your company grow organically.
When should you use it?
Commercial videos are effective at the awareness stage. The primary motive is to raise awareness, after which, you can use explainer videos to re-target your audience.
How should you use it?
Commercial video productions give you plenty of space to exercise your creativity. Stunning visuals and a relatable message can entice your audience to want to know more about your product or service.
Our past Commercial Videography:
Tissot Singapore Commercial Videography
Experience the global first digital facade with Tissot at Marina Bay Sands.
Foodline Commercial Videography
Foodline – Singapore’s Biggest Catering & Cake Portal.
Credit Culture Commercial Videography
Get instant personal loan with low interest rates in Singapore digitally.
Benefits of Commercial Videography
Commercial videography is highly effective in driving traffic. The more your clients enjoy your content, the more likely are they to share it with others, increasing your reach in Singapore and in the global arena.
Watching a video is much easier than reading. Commercial videography makes it easy on the eyes which peaks your client’s increases their engagement with your content.
Guidelines for a great Commercial Video
Keep it short
Commercials tend to be 30 seconds or less. The snappy duration demands attention, and is just sufficient to present your most crucial information.
Enticing to your audience
Focus on the essential values and benefits instead of the features with an enticing and specific call to action.
This isn’t a corporate video, so don’t make it sound like one. Boost engagement and understanding by avoiding complex technical terms and using a conversational tone.
How do we craft effective Commercial Videography?
Video Strategy Framework
We’ve always believed in taking time to understand our clients. Throughout our length of experience, we have crafted and sharpened our video strategy framework, such that it can present your audience’s pain-points, the solutions you offer, and your unique selling points, in the form of a captivating film that appeals to your audience.
Best of Both Worlds
Strategy and creativity join hands in an effective commercial video to draw in your audience. Creative elements encourage viewership and increases watch time, while a great strategy sees that you will express the perfect message to your desired audience, at the appropriate time and location, spurring action to get you closer to your marketing goals.
After watching your corporate video, your viewers will now be deciding which company to go with. Boost credibility and let them know how you achieve success for others by sharing testimonial videos.