What are Testimonial Videos?
Testimonial videos allow your customers to share their story and their experience working with your company. This helps your potential customers feel more assured, minimising their sense of risk while highlighting the positive outcomes.
Who, When and How?
Who is it for?
Companies looking to grow their business organically, through word of mouth can use testimonial videos. It is shown that 2 out of 3 people say they are more likely to make a purchase after watching testimonial videos given by people who were in a similar situation.
When should you use it?
Testimonial Videos are effective at the decision stage. They may be doubting which company is the best for them, and testimonial videos help reasure them that choosing you is the right decision.
How should you use it?
You can include testimonials on your sales page to help ease any of their lingering concerns through social proof making the buying decision.
Our past Testimonial Videos:
UOB SS Testimonial Video
Discover how EzyProcure and UOB improve Soup Spoon productivity
Teacher’s Day Testimonial Video
Find out how this video commemorate teachers during teacher’s day.
Finlab Testimonial Video
Watch how Finlab help numerous SME enhance their businesses.
NUS ILO Testimonial Video
ILO is the technology translation and commercialisation arm of NUS.
Informatica Testimonial Video
Find out how Informatica is the leader of data management
Blk 71 Testimonial Video
Discover how Block 71 came to be the entrepreneurial enclave it is today.
Benefits of Testimonial Videos
Reassure potential customers.
Testimonial Videos are a great way to assure potential clients that your solution has worked for other similar clients. Social proof is a strong form of reassurance.
Build a human connection.
Watching customers share their experience on how your company has helped them, it lets them see your company differently, and helps build a human conncetion with your brand.
Differentiate your brand.
Testimonial Videos show that you value your client’s opinion and can help you stand out from your competitors if none of them have an existing testimonial video.
Guidelines for a great Testimonial Videos
Authentic with approachable.
The recommended duration is 1-2 minutes. That’s short enough to keep their attention, and long enough to deliver the key details.
The video should feel enjoyable watch, so they associate your brand with a positive feeling, and desire more.
Has various voices.
It’s not a corporate video, so it shouldn’t sound like one. Avoid technical jargon and use a conversational tone.
How do we craft effective Social Media Videos?
Video Strategy Framework
Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.
Best of Both Worlds
A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.