Why use 2D Animations?
2D animation uses dynamic characters and environments to create a more engaging viewing experience. It can be used to break down and simplify complex topics and make them easier to visualize and understand. This makes your message easier to comprehend and helps leave a more lasting experience.
This is especially effective for more technical and complicated industries such as technology, logistics, science and finance, where you risk losing customers and sales if you do not immediately capture their attention. Not to mention, when your message is easier to understand, it also makes your brand more engaging and trustworthy too, helping to boost conversions.
The beauty of 2D animation is how versatile it is. Every aspect of what is shown can be edited. It’s also simpler to tweak and refine until the video is perfect for you. Your video can also be repurposed slightly differently to market on different platforms. It is also more evergreen as it can be easily modified yearly if just a minor update is needed.
A 2D animation video can be completely tailored to fit your brand. Everything from character design, beautiful scenery, dynamic transitions, voiceover, and soundtrack can be customized to fit your company’s brand persona. This helps you to stand out from and get easily noticed in a crowded space or industry by showcasing your unique brand characteristics.
Examples of 2D Animation Videos:
Visa EzyProcure Explainer Video
EzyProcure – Your all in one procure to pay, and order to cash system.
Procurri Corporate Explainer Video
Procurri is solves all your IT services and hardware needs.
Shell Bitumen Explainer Video
A cleaner bitumen that minimizes the environmental impact of road paving.
NgeeAnn Poly Culture Video
Productivity is about creating a culture where we find better ways to improve.
Great Eastern Explainer Video
Enjoy better protection and 100% money back with Great Eastern’s GTCMS.
SOS Public Service Awareness Video
Suicidal thoughts may come, but we shouldn’t have to keep the pain within us.
How to use 2D Animation?
Capture attention with:
Explain your solutions with:
Establish trust with:
Advocate loyalty with:
Our 2D Animation Process:
During this phase, we also exchange high-level ideas and narrow down the general art style for your 2D animation video.
Upon reaching an understanding of the message you wish to deliver, we will craft a concept that will present your message in an engaging and understandable manner, factoring in your audience preferences and business goals.
2 free rounds of revisions are provided for this stage.
Our in-house artists will then put together sketches to turn your script into a storyboard using the agreed-upon art style. Your mascot or character design will also be custom designed at this stage. With the storyboard, you can visualize the flow of the video. You are welcome to give your input at this point as well.
The initial storyboard will be in black and white, but 2-3 styleframes will be fully colored as samples to give you an idea of what to expect in the final product. After approval and confirmation of the storyboard, we will then fill in the colors and details before moving on to animating it.
2 free rounds of revisions also provided in this stage.
Characters will be rigged to allow them to be animated naturally. We will also make the whole thing come alive and move using the wonders of animation.
Lastly, we will render a high-definition video file for you in any format you need.
With that, your 2D animation video is completed!
2 free rounds of revisions will be provided for this stage.
Why work with Gram Animation Studio?
Making videos that work is not easy. That’s why our proven video strategy removes the guesswork and fulfill actual business needs of our clients from Singapore and around the globe.
It is not just about the looks, substance matters as well. Our production company works hand-in-hand with you to deliver results for your videos and brings you closer to achieving your goals.
We have years of experience producing videos and animations from concept to marketing launch in Singapore. No matter what stage you are in, we can help bring you to the finish line.