What are Video Ads?
Video Ads are videos that are short and straight to the point that help emphasise the ability of ads which are meant to be trackable and targeted.
Who, When and How?
Who is it for?
According to several surveys, companies using Video Ads see an exponential growth of their client base, you can use Video Ads to achieve a bigger customer base and stand out amongst your competitors.
When should you use it?
You can use Video Ads in the awareness stage of your client’s journey to peak their interest for your business, you can then use explainer video to retarget them to research more about your company.
How should you use it?
Video Ads can be used on a variety of platforms, be it television or social media channels to educate and showcase your services to a broader audience so that you are able to track your target audience.
Our past Video Ads:
Great Triple Care Money back
Discover how we made Great Eastern’s Great Triple Care Money Back Video
Great Eastern Great Wealth Multiplier Plan
Find out how to multiply your wealth with Great Wealth Multiplier Plan.
Great Eastern Personal Protector
Start your guaranteed coverage with Great Eastern’s Personal Protector.
Benefits of Video Ads
Engage your audience.
Video Ads provide that “super-engaging” package that can inspire your audience unlike any other form of advertising.
Video Ads allow you to track the number of people viewing your videos, what are your audience’s job scopes, locations etc to help you pinpoint your target audience clearly.
Explains complex messages.
Video Ads can help create your personal brand, they assist in interpreting complicated messages to a simpler one to your audience.
Guidelines for a great Video Ads
Make it short.
The recommended duration is 1 minute or less. That’s short enough to keep their attention, and long enough to deliver the key details.
Generate Hype and Excitement.
The video should feel enjoyable watch, so they associate your brand with a positive feeling, and desire more.
When planning the video, think of some reasons why people will want to share this on their social media account.
How do we craft effective Video Ads?
Video Strategy Framework
Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.
Best of Both Worlds
A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.