What are Educational Videos?
Educational videos are informative and engaging in nature, meant to educate your audience rather than to sell your brand. It could be showing a breakdown of how your products work, sharing the workflow of your company, oe even an FAQ or useful tips video.
A well done educational video will incentivise your viewers to share it as people often enjoy sharing useful or interesting knowledge and appear helpful on social media.
Who, When and How?
Who is it for?
If you are looking to establish your company as an expert in your niche and turn it into a reliable resource that many of your potential clients will revisit, educational videos can help you more up in search rankings.
When should you use it?
Educational videos should be used to build up trust and create awareness amongst your clients. They also play an important role in increasing your company’s credibility in the industry.
How should you use it?
Educational Videos should be used when you wish to highlight the latest trends, current events and amplify your expertise. They are best used as an engagement tool on your blog or social media.
Our past Educational Videos:
Secur Solutions Educational Video
Secur Solutions Group – Your defenders against data theft.
Mac Aircon Engineering
Your one stop solution to all your air conditioner needs and problems.
MIMS Educational Video
Find out more how about how to handle Glaucoma with Tonometry!
Benefits of Educational Videos
Seen as a thought leader.
When we see someone educating others, we see them as a leader who is successful and competent, which is why they can afford to educate others. Similarly, brands who provide educational content are seen as successful and competent to be able to educate others.
Highlight industry trends.
An educational video can be used to highlight industry trends as people are always looking for industry insights. By being the one to provide the insights on industry trends, you are further building a reputation as the expert in the industry.
Good Customer Service
Educational videos can be excellent after sales support. Providing demonstrations with videos help clarify misconceptions or questions they may have after the purchase. This can make customers highly appreciative of your brand, and turn them into loyal customers.
Guidelines for a great Educational Video
Useful and Engaging.
Stay on topic and have a singular focus. Use strong visuals that will engage the user and also making it easier for them to understand.
Easy to Understand.
Try to use words that are simple and clear which jumps straight to the point.
Make it short.
Ensure your script is not too long. Keep your videos short and sweet that emphasis the main points.
How do we craft effective Educational Videos?
Video Strategy Framework
Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.
Best of Both Worlds
A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.
After watching your explainer video, your viewers will now be deciding which company to go with. Inspire confidence by sharing your values with a company story video.