What are Social Media Videos?
Every sale first begins when your clients are aware of your brand. Therefore knowing how to capture the attention of your audience is key, and social media videos are perfect for this.
A social media video is a short, highly engaging and creative video to capture attention. Social media videos are basically your key to find, engage and convert your clients to take the desired action no matter which social media platform.
Who, When and How?
Who is it for?
Social media videos are most effective for an audience that is unaware of their problems, or are unaware of your solutions.
When should you use it?
When you want to introduce your brand to an audience and want the first point of contact to be something creative, engaging, and memorable.
Some may click and convert immediately, but many won’t, and that’s okay. You can run retargeting social media video ads subsequently, focusing more on leads or conversions.
How should you use it?
They can be shared normally on social media, but work better as social media ads, and can be repurposed for different social media platforms. It can also be used as effective retargeting after they watch your first social media video.
Our past Social Media Videos:
Tuas Power Social Media Video
Stressed over your electricity bills? Introducing Mr T to the rescue!
Credit Culture Social Media Video
Procurri is solves all your IT services and hardware needs.
Epson Social Media Video
Share priceless moments with families and friends with the new Epson printer.
Great Eastern CareShield Video
Accidents can happen anytime, lifeproof your prime years with CareShield.
Foodline Video Commercial
Find the cheapest and best catering in the fastest way using foodline.
Great Eastern Social Media Ad
Repurposed social media ad from an explainer video that had >100k views.
Benefits of Social Media Videos
Raise more awareness.
Social media videos are great for raising awareness and introducing your brand to first-time clients who are either unaware of their problems, or unaware of your solution.
Build a connection.
When done in an educational or entertaining way, social media videos can be used to build a positive connection with your target audience.
Proven to engage better.
Social media videos are a proven way to capture the attention of new clients on social media platforms, as long as you avoid ‘hard-selling’, by sharing your offerings and capabilities in a creative and engaging way.
Ads & retargeting potential.
Social media videos can be the top of a video funnel, by using it as video ads first, followed by retargeting ads as a second touch-point.
Guidelines for a great Social Media Video
Keep it short.
The recommended duration is 1-2 minutes. That’s short enough to keep their attention, and long enough to deliver the key details.
Show essential details.
The video should feel enjoyable watch, so they associate your brand with a positive feeling, and desire more.
Focused on value and benefits instead of features
It’s not a corporate video, so it shouldn’t sound like one. Avoid technical jargon and use a conversational tone.
How do we craft effective Social Media Videos?
Video Strategy Framework
Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.
Best of Both Worlds
A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.