Video Marketing Blog
Learn about all things video marketing, from strategies, resources, tips and more.
5 Reasons Why Storytelling is the Best Form of Communication
Why is storytelling important to companies especially when it comes to communication strategy? Let's learn the benefits of communicating your message with stories. We have been telling stories ever since we can remember, then why is it that there is so much attention...
5 Reasons Why Video Is More Effective Than Text
Making a corporate video isn't easy, but when done well, it's the best way to convey the company's key message to its stakeholders. That is because videos capture more attention, engaging more viewers, and includes almost every additional advantage over text. With 87%...
How To Write A Good Explainer Video Script (2019 Update)
In an explainer video, the script is the single most important factor, it is the foundation where every other component of the project is built upon. Here at Gram, having gone through so many projects, we have specific key points that we look out for, and I’m going to...
Why Internal Videos Are Helpful Communication Tools
You might wonder why some companies and organisations spend money on internal communication videos, when they could just hold a couple of mundane hour-long briefings to get the same messages across. Well, the latter is not a wrong method to use when it comes to...
Top 6 Most Engaging Types of Video Content
There is no doubt that video has been proven to be one of the most engaging types of marketing content. With a large variety of the different types of video content that you can choose from, there are endless possibilities. Here are 6 different types of video content...
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