Did you know that video content is one of the most consumed type of content on the internet? From popular social media streaming sites and platforms such as TikTok, YouTube, Facebook and Instagram, video content is everywhere and available to everyone. On TikTok, the social media platform draws in millions of views on user-created video content around the globe daily.
With 92% of marketers saying that video is a significant part of their marketing strategy, the loss is yours if you aren’t banking on the vast potentials of video for your brand.
To understand more about how social media videos can help your brand marketing, we’ve gathered some of the most convincing reasons you should get on the bandwagon.
Everyone is watching videos
When it comes to marketing, you want more attention, more fans, and more customers. And that’s what videos have! Everyone is watching videos. Well, almost. In Singapore, the average person spends 7.62 hours a week watching online videos, and studies show that video is set to be the biggest consumed type of media online in the coming one to two years. Thus, advertising your brand through videos is a brilliant way to tap into the huge audience base.
Videos are a great way to share your message
So, you have a unique product. Or perhaps your brand has an amazing service that is just pure genius. To convince your potential consumers, you need to explain these stand-out points somewhere, somehow. You could write a blog post about it, or create an explainer video about it.
The statistics show that consumers remember up to 95% of the information they get from watching a video, compared to 10% from reading it in text. Evidently, video is the superior way when it comes to conveying information to your audience!
However, to make this effective, your video needs to deliver it well. Video length can determine if viewers will stay to complete the video, and the availability of captions can also decide if they will scroll past or hover around to watch the video. Making an effective social media video isn’t easy – and that’s why brands pay for social media video services.
Videos give your digital campaign a huge boost
By itself, video already sounds wonderful. But when you consider it with other parts of a digital marketing campaign, you’ll see that the effects are even more impressive. Apart from the generable shareability of videos, they are also fantastic drivers of web traffic. One study found that videos raise organic web traffic by a stunning 157%!
Ultimately, what businesses want are leads and sales. Another survey discovered that having a video on your landing page can boost conversions by up to 80%. In fact, one market survey reported that 84% of consumers have been convinced to buy a product after watching the brand’s product video.
Of course, these aren’t possible without strategic video marketing techniques as well. Optimising videos for social media and search are also crucial steps to making it work.
Video content is not the be-all and end-all of content marketing, but it is vital for brands to get started right now. They can help you improve your brand awareness, increase your conversion rates, and engage with your audience much more effectively.
If you are on the search for a video production company or 3D animation studio for your marketing needs, be sure to choose one that is knowledgeable in the realm of social media video marketing. That way, you can be confident that you will be seeing the fruits of your campaign!
Or book a free strategy session with us, and we can start working together to produce the best video for your brand’s needs!