CapBridge x 1exchange

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Overview:

Client:
CapBridge

Goal:
Promote the new CapBridge platform 

Outcome:
Raised awareness for their new CapBridge product

Target Audience:
– Investors
– Business Owners

Customer Phase:
Awareness stage

Deliverables:
1 Explainer Video

Length:
2min 

Style:
Motion Graphics

Channels:
– Face to face sales
– Website
– YouTube
– Social Media
– Conventions
– Email Marketing

Once Upon a Client

CapBridge is an online investment platform, headquartered in Singapore. It was founded in 2015 and backed by Singapore Exchange. CapBridge was approved by the Monetary Authority of Singapore (MAS), Government of Singapore to operate both a primary capital raising platform utilizing a Capital Markets Securities License, and a private securities exchange – 1exchange with a Recognized Market Operator license. They approached us through a recommendation from our past client and they were looking for an Explainer Video to explain and promote their new online investment platform. 

The Goal

CapBridge’s goal was to explain how their platform works, as well as to get more clients onboard their platform. 

The Motivation

CapBridge had a great product that was new and unique to Asia. They were lacking promotional materials to market and explain their product. After discussing with them, we diagnosed that due to their complex platform, the sales and customer education process were lengthy and confusing. They were motivated to find a better way. 

The Solution

After understanding their sales process, target audience and marketing channels, they needed a video to enhance the overall customer sales journey. We recommended them an Explainer Video. It was best suited for customers in the awareness stage, who were their primary target. It was also done in a motion graphics approach using stylistic lines and minimalistic icons to portray a feeling of professionalism and sophistication to their brand in order to be more appealing to their audience.

The Results

The Explainer video garnered attention and sign ups and they used the video for the upcoming Fintech Festival as well. Due to the video’s success, CapBridge subsequently approached us again in the following year to do an explainer video for their new platform, 1xchange which was also to be featured in Fintech Festival for that year. 

“We had the opportunity of working with Gram on 2 videos so far and they really delivered in terms of quality, and speediness. We requested a bulk of changes to be done within a short period of time and they truly delivered! Would definitely recommend!”

Jeffrey Fang

Chief Corporate Officer, CapBridge

Interested in getting real results with videos?

Let’s connect and achieve your goals together.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.

Contact:


Email:
[email protected]


Office:
71 Ayer Rajah Crescent
#04-01 Pollinate Singapore
S139951


Phone:
+65 9878 4339

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