Great Eastern
Enjoy better protection and 100% money back when your policy ends
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Overview:
Client:
Great Eastern
Goal:
– Promote new product
– Celebrate 110 year anniversary promotion
Outcome:
– Promoted new product
Target Audience:
– Existing insurance customers
– New insurance customers
Customer Phase:
– Awareness stage (New prospects)
– Advocacy stage (Existing clients)
Deliverables:
1min Explainer Videos
30s and 15s Social Bites
Length:
1minÂ
Style:
2D Animation
Channels:
– Website
– YouTube
– Social Media
– Email Marketing
Once Upon a Client
Great Eastern Life Assurance is the largest life insurance company in Singapore and Malaysia. It is also the oldest insurance company in Malaysia. They were looking for an Explainer Video to promote their latest insurance product, the Great Triple Care Moneyback Special, that help customers enjoy better protection and 100% money back when your policy ends.
The Goal
The goal was to spread awareness and educate their audience about their new insurance product, and re-engage with their existing customers by rewarding them for their loyalty with a special promotion only for them.Â
The Motivation
Great Eastern had a new insurance product which they wanted to launch as part of celebrating their 110 year anniversary as well. Such an occasion calls for a more exciting and dynamic content.Â
The Solution
After understanding their product, target audience, marketing channels, and goals, we recommended them an Explainer Video. It was best suited to promote their new insurance product for new prospects in the awareness stage and existing clients in the advocacy stage, as well as call attention to their 110 year anniversary.
The Results
The Explainer Video and social bites was advertised heavily on social media and YouTube, and it was a huge success, generating over a few hundred thousand views in total. Great Eastern has since came back to us year after year to help them create explainer videos for their new insurance products.
“Great Eastern is glad to have worked with Gram repeatedly to create numerous animation for our new insurance products over the years. They consistently provide quality, excellent and speedy customer services and we’re pleased with the results.”
