Great Eastern

Enjoy better protection and 100% money back when your policy ends

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Overview:

Client:
Great Eastern

Goal:
– Promote new product
– Celebrate 110 year anniversary promotion

Outcome:
– Promoted new product

Target Audience:
– Existing insurance customers
– New insurance customers

Customer Phase:
– Awareness stage (New prospects)
– Advocacy stage (Existing clients)

Deliverables:
1min Explainer Videos
30s and 15s Social Bites

Length:
1min 

Style:
2D Animation

Channels:
– Website
– YouTube
– Social Media
– Email Marketing

Once Upon a Client

Great Eastern Life Assurance is the largest life insurance company in Singapore and Malaysia. It is also the oldest insurance company in Malaysia. They were looking for an Explainer Video to promote their latest insurance product, the Great Triple Care Moneyback Special, that help customers enjoy better protection and 100% money back when your policy ends.

The Goal

The goal was to spread awareness and educate their audience about their new insurance product, and re-engage with their existing customers by rewarding them for their loyalty with a special promotion only for them. 

The Motivation

Great Eastern had a new insurance product which they wanted to launch as part of celebrating their 110 year anniversary as well. Such an occasion calls for a more exciting and dynamic content. 

The Solution

After understanding their product, target audience, marketing channels, and goals, we recommended them an Explainer Video. It was best suited to promote their new insurance product for new prospects in the awareness stage and existing clients in the advocacy stage, as well as call attention to their 110 year anniversary.

The Results

The Explainer Video and social bites was advertised heavily on social media and YouTube, and it was a huge success, generating over a few hundred thousand views in total. Great Eastern has since came back to us year after year to help them create explainer videos for their new insurance products.

“Great Eastern is glad to have worked with Gram repeatedly to create numerous animation for our new insurance products over the years.  They consistently provide quality, excellent and speedy customer services and we’re pleased with the results.”

Elaine Loh

Assistant Vice President of Customer Marketing, Great Eastern Singapore

Interested in getting real results with videos?

Let’s connect and achieve your goals together.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.

Contact:


Email:
[email protected]


Office:
71 Ayer Rajah Crescent
#04-01 Pollinate Singapore
S139951


Phone:
+65 9878 4339

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