NLB

Animated Teasers for
Read!Fest 2018!

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Overview:

Client:
National Library Board (NLB)

Goal:
Raises awareness for NLB event

Outcome:
Generate awareness

Target Audience:
Avid Book readers

Customer Phase:
Awareness stage

Deliverables:
4 Animated Story Videos

Length:
<2 mins

Style:
2D Animation w/ Characters

Channels:
– Website
– YouTube
– Social Media

Once Upon a Client

The National Library Board was founded in 1995 tasked to manage the public libraries and is a building block of Singapore’s way towards knowledge society and smart nation. They approached us through the Singapore government contractor list.

The Goal

NLB needed to create more awareness and engagement for Read!Fest 2018 – an annual reading festival held by NLB.

The Motivation

There were specific books that NLB wanted to showcase for this event, and they felt that it would be better to use an animated video to translate its contents in a more engaging way that would also captivate the audience.

The Solution

After some discussions, the decision was to create 4 animated story videos in English, Chinese, Malay and Tamil. Each animation video is an adaptation from the books written in the respective languages and they are based on a common theme: “The pursuit of happiness”

The Results

The videos were then used for Read!Fest 2018 to promote awareness for the books and the event. The client was very satisfied with the videos, and engaged us to work on their next project.

Persuade Your Audience With Videos

Let’s connect and achieve your goals together.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.

Contact:


Email:
[email protected]


Office:
71 Ayer Rajah Crescent
#04-01 Pollinate Singapore
S139951


Phone:
+65 9878 4339

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