NLB
Animated Teasers for
Read!Fest 2018!
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Overview:
Client:
National Library Board (NLB)
Goal:
Raises awareness for NLB event
Outcome:
Generate awareness
Target Audience:
Avid Book readers
Customer Phase:
Awareness stage
Deliverables:
4 Animated Story Videos
Length:
<2 mins
Style:
2D Animation w/ Characters
Channels:
– Website
– YouTube
– Social Media
Once Upon a Client
The National Library Board was founded in 1995 tasked to manage the public libraries and is a building block of Singapore’s way towards knowledge society and smart nation. They approached us through the Singapore government contractor list.
The Goal
NLB needed to create more awareness and engagement for Read!Fest 2018 – an annual reading festival held by NLB.
The Motivation
There were specific books that NLB wanted to showcase for this event, and they felt that it would be better to use an animated video to translate its contents in a more engaging way that would also captivate the audience.
The Solution
After some discussions, the decision was to create 4 animated story videos in English, Chinese, Malay and Tamil. Each animation video is an adaptation from the books written in the respective languages and they are based on a common theme: “The pursuit of happiness”
The Results
The videos were then used for Read!Fest 2018 to promote awareness for the books and the event. The client was very satisfied with the videos, and engaged us to work on their next project.
Persuade Your Audience With Videos
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