OpenCerts

Certificate organisation has never been easier with OpenCerts!

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Overview:

Client:
OpenCerts

Goal:
Raises awareness of OpenCerts services

Outcome:
Generate awareness

Target Audience:
Graduating students/Learners

Customer Phase:
Awareness stage

Deliverables:
1 Explainer Video

Length:
<2mins 

Style:
2D Animation, Motion Graphics

Channels:
– Website
– YouTube
– Social Media
– Conventions

Once Upon a Client

Project OpenCerts was initiated by GovTech Singapore in cooperation with the OpenCerts Consortium, meant to help consolidate certificates so that it is easy to access and verify. One of our partners, Ngee Ann Polytechnic, approached us to work on this project.

The Goal

As OpenCerts was a new idea, the needed to explain and showcase their functionalities, and easily distribute it on multiple platforms.

The Motivation

OpenCerts had a good concept, but since it was still relatively new, not many people would know about it, much less know how to use its features. Therefore, they needed a video to explain their services and how to use them.

The Solution

After understanding their services, target audience and marketing channels, we recommended an Explainer Video. It was best suited for audience in the awareness stage, who were their primary target. 

The Results

The final video included a simple explanation and demonstration of OpenCerts and its benefits. The video was to be played at the graduating ceremonies of multiple participating institutions. 

“Gram displayed attention to detail, understanding of the subject matter, and had great customer service and turnaround time. Thank you for the truly excellent work.”
Clarence Ti

Principal, Ngee Ann Polytechnic

Persuade Your Audience With Videos

Let’s connect and achieve your goals together.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.

Contact:


Email:
[email protected]


Office:
71 Ayer Rajah Crescent
#04-01 Pollinate Singapore
S139951


Phone:
+65 9878 4339

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