Uber

Find out how to use the Uber Driver App while Driving for UberFLASH.

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Overview:

Client:
Uber

Goal:
To use as an onboarding video

Outcome:
Internal training video

Target Audience:
Partner drivers who work with Uber

Audience Phase:
Internal Awareness

Deliverables:
3-part Onboarding Video

Length:
<3mins

Style:
Motion Graphics

Channels:
– Website
– YouTube
– Social Media
– Conventions

Once Upon a Client

Uber Technologies, Inc., commonly referred to as just ‘Uber’, is a company based in San Francisco that is well known for its vehicular transport for hire, as well as food delivery. The company’s influence also stretched all the way out to Singapore for a time. They found us through our website.

The Goal

Uber approached us to create multiple videos as a way to announce their collaboration with Comfortdelgro. This would also serve as a medium to educate their audience on their new features: UberFLASH, UberCOMMUTE and UberTAXI.

The Motivation

Uber had a lot of content that they want to educate their audiences on, for example, the many different new processes that the Comfort delgro drivers have to learn in order to use the Uberflash service. Additionally, they want the videos to be more engaging and easily understandable as compared to their competitors.

The Solution

After understanding the content that they had to deliver, we came to the conclusion that we should create a short, concise video for each feature, which would become parts of a 3-part onboarding video. This would allow the audience to understand what they needed to know about each feature without much cluttering of information.

The Results

The videos were well-received by the client and partner-drivers alike. The client in particular liked how we were able to consolidate the content into clear points for easy learning, as well as how we paid extra attention to detail.

It was a great pleasure working with Gram. They exceeded expectations and delivered 3 high-quality corporate animation in a tight timeline, which led to the success of our launch. They are professional, reliable, talented, courteous and always quick to communicate!
Janine Teo

Operations Manager, Uber

Persuade Your Audience With Videos

Let’s connect and achieve your goals together.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.

Contact:


Email:
[email protected]


Office:
71 Ayer Rajah Crescent
#04-01 Pollinate Singapore
S139951


Phone:
+65 9878 4339

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