App Videos

Showcase how your app works and raise awareness for it with an app demo video.

What are App Videos?

Apps are everywhere today. App demo videos are a great way to stand out from the rest. Showcase how users can benefit from your app, and educate them on how it works at the same time.

When viewers see how your app interacts and benefits users, it provides a more immersive and engaging experience to them, which improves adoption, conversion, and retention rate.

Who, When and How?

Who is it for?

App videos are effective at the awareness and consideration stage, when viewers are aware of the problem and are looking for solutions and demos, and are weighing available choices.

When should you use it?

When you want to raise awareness of your app, and showcase how it works and how it benefit users, to achieve greater adoption and retention.

How should you use it?

They can be shortened into ads, placed on social media, capture attention at trade show conferences, displayed on your website, or even shared in your email newsletter.

Our past App Videos:

Payboy App Explainer Video

Payboy is your all-in-one compliant payroll solution for any business size.

UberFLASH App Onboarding Video

Learn the new UberFLASH app with this quick start onboarding app video.

Great Eastern
e-Connect Video

Your portfolio can now be managed easily at a glance with e-Connect.

Thomson Medical App Video

Experience the benefits of the new Thomson Medical app.

iCondo Live Action App Video

Re-imagine condo living with the new iCondo app. 

ByBit Training App Video

Your portfolio can now be managed easily at a glance with e-Connect.

Benefits of App Videos

create lasting awareness

Create lasting awareness.

App Videos can be used to create awareness to launch your new app. They also create a long lasting memory on your audience. 

Experience user benefits.

You can incorporate live actors into your app videos and showcase their delightful experience interacting with your app.

Explain how it works.

The best way to explain something is to see it in action. Instead of static screen shots, show a demo of how your app flows and actually works. 

onboard users

Onboard your users.

Onboard and educate your users on how to use your app, reducing the user inquiries and improves your app retention rate.

Gram Video Guidelines

Guidelines for a great
App Videos

show not tell

Show not tell.

Instead of just telling the features, show how users interact with your app.

Paint an experience

Paint an experience.

Incorporate characters or live actors using your app to better picture the value that your app provides.

be real and truthful

Be real and truthful.

Show how it works, but also show what it can’t do. This improves expectations and increases user retention.

Thank you Gram Animation Studio for the amazing work on our 2d animation video. I had a great time working with your animation team. Your level of professionalism and attention to detail helped to bring our animated video alive.

Kenny Lau

Senior Creative Manager, Unilever

How do we craft effective App Videos?

Video Strategy Framework

Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.

Best of Both Worlds

A successful app video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.

Crafting Videos Animation Studio

Additional Details


Our video solutions usually range from $5,000 to $50,000 depending on the style, duration, complexity, timeline, number of videos and others. Discounts can be given for multiple videos.


It usually spans 4-8 weeks, depending on feedbacks, approval time, and revisions. Find out how we make your videos. Express delivery is also available for urgent projects.

What's next?

After watching your corporate video, your viewers will now be deciding which company to go with. Boost credibility and let them know how you achieve success for others by sharing testimonial videos.

Interested in getting real results with videos?

Let’s connect and achieve your goals together.

Looking for more?

View our case studies to see how we have helped others accomplish their goals.

Watch our education series on creating effective video marketing campaigns.

Learn industry practices on how to create effective videos in our blog.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.


[email protected]

71 Ayer Rajah Crescent
#04-01 Pollinate Singapore

+65 9878 4339

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