Every story has a protagonist with a beginning, a middle and an end. We humans have been doing storytelling since the beginning of our species, we slowly realised a format to every single story. It’s usually in the form of a Hero’s Journey, where we...
We have been consuming information in many ways throughout our evolution, from scripts to radio to television and now in the digital age, online videos as well. Videos are proven to be thriving in the cyberspace with videos being predicted to make up 82% of internet...
Why is storytelling important to companies especially when it comes to communication strategy? Let’s learn the benefits of communicating your message with stories. We have been telling stories ever since we can remember, then why is it that there is so much...
Making a corporate video isn’t easy, but when done well, it’s the best way to convey the company’s key message to its stakeholders. That is because videos capture more attention, engaging more viewers, and includes almost every additional advantage...
In an explainer video, the script is the single most important factor, it is the foundation where every other component of the project is built upon. Here at Gram, having gone through so many projects, we have specific key points that we look out for, and Iām going to...