How to Maximize Sales with The Buyer’s Journey Did you know according to Ayurveda, a system of medicine from India, there are 3 stages in life. They are Kapha, Pitta and Vata, each representing Childhood, Adulthood and Elderhood. Similarly, your customers go through...
Every story has a protagonist with a beginning, a middle and an end. We humans have been doing storytelling since the beginning of our species, we slowly realised a format to every single story. It’s usually in the form of a Hero’s Journey, where we...
We have been consuming information in many ways throughout our evolution, from scripts to radio to television and now in the digital age, online videos as well. Videos are proven to be thriving in the cyberspace with videos being predicted to make up 82% of internet...
Why is storytelling important to companies especially when it comes to communication strategy? Let’s learn the benefits of communicating your message with stories. We have been telling stories ever since we can remember, then why is it that there is so much...