4 Helpful B2B Video Marketing Tips You Should Know

December 16, 2020

Video Production Company, Video Production Services

In our modern society, video marketing has become one of the top marketing strategies. Many would choose to watch something, instead of reading about it. Not only are videos more entertaining, but it is also incredibly useful when it comes to driving traffic, nurturing prospects, and providing information that the audience needs.

When planning to create your B2B marketing video, you are spending your time, effort, and money. Thus, there is no doubt that you would want it to be effective, giving you the best ROI you can ask for! Simply making any video won’t make the cut. Here are 4 helpful tips to ensure that your marketing video is a huge hit!

Short and sweet

While it is key to tell a compelling story to your audience, it is also important to get to the point quickly. When it comes to video, it is preferred to keep them short and sweet. In 2018, a study has shown that 75% of B2B videos are less than 2 minutes long. If the video does not go straight to the point and beats around the bush, audiences will be easily confused and will be more likely to skip the video.

Remember that your target audience are mostly business owners and they do not have the time to watch long videos. Just stick to the information the audience needs to know and the points that give value to them. A shorter, attention-grabbing video would be more effective, compared to a lengthy and drawn-out one.

Appeal to your audience

To appeal to your audience, you have to relate to them. Many business owners are constantly looking out for ways to improve their efficiency, productivity, and sales. So it would be great for your video to mention these things. Plan this out with a proper script and precise video execution. And of course, you can use humour as well!

Everybody loves a good laugh! That is why injecting humour into your video might make it more appealing and successful. As humour is one of the key ingredients to happiness and memory, many remember funny videos as they can be associated with a positive experience. But of course, keep your humour subtle, classy, and also in accordance to the taste of your target audience.

Focus on emotions

Logic is not enough to encourage consumers to engage with your business or buy your products and services. Emotions also play a big role in decision-making! B2B buyers are more likely to buy a service or product if they connect with the values of the brand. Therefore, it is vital to communicate emotionally with the consumers by making a thoughtful and clever B2B video.

Aside from creating videos to advertise your products and services, don’t forget to create videos that tell your audience who you are, your purpose, visions and goals as a company.

Call to action

Adding a well-executed call to action can make a great difference in your B2B video’s success. Rather than waiting till the end, adding a call to action in the middle of the video might be a good idea, as not everyone finishes watching till the end. The middle or near the start of the video might be where your audience is most engaged; therefore the CTA there will be more likely to convince them to take action.

You should also have a low-commitment or low-risk call to action. For example, asking your audience to download a free PDF is always more comfortable, rather than asking them to go on a call with your sales agent. If they really want to call your sales agent, it should already be easily findable on your website itself.

A professional video production company will be able to help and guide you on what your call to action should be when planning for your video.


There is no doubt that B2B videos are incredibly effective. For high-ticket items, if a video helps to close one sale, it usually more than make up for the cost of the video.

The challenge comes when planning the best concept for your video and making them relatable to your audience. Not to worry, Gram can help you out! We are a top animation company in Singapore with a wide array of video production services.

Click here to download our free checklist on how to explode your sales with videos.

Or book an appointment with us, and we can start working together to produce the best B2B video your brand needs!

Thinking about videos?

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Written By: Ho Chang Juns

I am passionate about using videos, animations, and marketing to tell engaging stories and deliver powerful messages to the right audience. I watch videos from other studios and write marketing content in my free time.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.


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