Today, videos are one of the most powerful mediums. We live in a world where people are consuming information from moving images such as TV, cinema, and internet streamed contents. Many brands and companies now use videos as it is an effective and straightforward method to convey messages.
Not only do they inform the audience, but they also educate, entertain, and inspire the viewers to follow your call to action. So, you’re planning to engage a professional video production company in Singapore to create your brand’s corporate video. But after that, what’s the best way to maximise its potentials? Here are 3 things you can do to get the best results!
1. Track conversion rates
Conversion rates are one of the top metrics to measure how well your video is performing. It indicates the number of leads and conversions generated by your video, which will show if the video is effective or successful. You can compare the conversion rate of your video to the specific set of goals you had set when planning.
An analytic tool like Google Analytics or Facebook Pixel Analytics can help you track the performance of your video. It allows you to track how effective your video is in converting viewers to leads on your website. If it’s an ad video on a platform like Facebook, you can get a better understanding of how much it costs you to convert leads. This can help with your budgeting in future campaigns.
2. Advertise on the right channels
Do you notice how many people are scrolling through their smartphones when commuting? Social media is a growing trend that is not going away. It is important to choose the correct platform, depending on your target audience. Leveraging on your brand’s existing community or social circles is an easy way to market your video. Since there are already people who are familiar with your brand, they have a higher chance of converting, compared to someone completely unaware of your services.
Some of the popular social media platforms you can use to advertise your video include Facebook, YouTube, Instagram, and LinkedIn. Facebook is a great platform when targeting an older demographic. They have more than 2.7 billion active users, making them the best advertising platform for reaching out to a huge audience. YouTube is great when you have a specific strategy in mind. Many viewers go on to this platform to educate themselves or to be entertained. LinkedIn is where businesses meet to do business, and it’s a very effective channel to market if you are targeting other businesses.
3. Email marketing
Using email marketing can help boost your marketing conversion. Incorporating your engaging video content into an email will make your brand stand out from the norm. It hooks the viewers and communicates your impactful message. This method is also time-saving, for both the sender and your receivers. Besides, it can improve your Google search ranking as more people click onto it, leading them to your website.
Conclusion
Videos are a superb way to convey valuable information in a short period, in a way that is extremely pleasing and absorbable. Did you know that 64% of consumers make a purchase after watching a branded video on social media? This is possible for your brand too! At Gram, we are a video production and 3D animation studio that provides video production services to help you create your desired video for your brand! Feel free to share your ideas!
Want to know even more about what you do after producing a corporate video?
Click here to download our free checklist on how to get even more leads and conversions with your finished corporate video.
Or book an appointment with us, and we can start working together to produce the best corporate video for your brand!
