In a survey by Wyzowl State of Video Marketing Survey 2020, 92% of marketers had said that video marketing is an essential part of their marketing strategy. Product video, which is a big part of video marketing, can help your business thrive by showcasing your product’s benefits and qualities. It is an investment that allows your business to reap huge rewards, and it has become the key to aid companies in selling their products and services.
If you are looking to create the perfect product video, here are 4 tips to help you get started.
In a survey by Wyzowl State of Video Marketing Survey 2020, 92% of marketers had said that video marketing is an essential part of their marketing strategy. Product video, which is a big part of video marketing, can help your business thrive by showcasing your product’s benefits and qualities. It is an investment that allows your business to reap huge rewards, and it has become the key to aid companies in selling their products and services.
If you are looking to create the perfect product video, here are 4 tips to help you get started.
In a survey by Wyzowl State of Video Marketing Survey 2020, 92% of marketers had said that video marketing is an essential part of their marketing strategy. Product video, which is a big part of video marketing, can help your business thrive by showcasing your product’s benefits and qualities. It is an investment that allows your business to reap huge rewards, and it has become the key to aid companies in selling their products and services.
If you are looking to create the perfect product video, here are 4 tips to help you get started.
1. Engage your audience
First impressions count. Within the first few seconds, if your video isn’t making your audience interested, you risk losing their attention. Aside from making sure your content is rock-solid, making your title screen and opening compelling is key.
One go-to way to speak to your audience is by having a recognisable character feature in the video. For instance, if your product is all about car parts, you should seek someone to play the role of a mechanic. If possible, you could even seek a working mechanic and let them showcase your product’s benefits to the audience.
This level of authenticity allows you to engage viewers with your product videos without having to spend too much.
2. Keep it short and sweet
How long should your product video be? It really depends on the product itself. If it is something familiar like a piece of clothing, you might not need to spend a lot of time introducing it. However, if it is a piece of novel tech, you might need to spend more time explaining its features and stand-out points.
Yet, studies show that most marketers keep to videos under 3 minutes. Any longer, video completion times drop. Within 3 minutes, you should be able to include all the vital information that your potential customer needs to know.
3. Make use of subtle branding
While your product video is all about demonstrating the benefits of the said product, you can also raise your brand awareness to audiences that are viewing the product video. For instance, you can work with animation studios to edit and slide in your brand’s logo in a couple of key shots during the product showcase.
Some use subtle branding by making their characters in the video wear branded clothes or branded items. The vital tip is to use subtlety to your advantage. Too much branding can be counter-intuitive, so you should strive to make your product video seem less like an infomercial.
4. Convince your audience
With the rise of online shopping, consumers can get plenty of similar products from all around the world. Why should consumers choose yours? This is the crux of your message that should be delivered through the video. Don’t focus on things that everyone has – what makes your product different from the rest?
You can think about the benefits your customers will enjoy when using the product, be it a practical advantage or a more intangible one like style or identity
5. Don’t scrimp on quality
You probably want to make a product video because you want to sell more products and earn more. However, this doesn’t mean you can scrimp on the cost of producing this video. Paying attention to producing a quality video makes it more watchable and appealing to your audience. Little things like bad sound quality or unprofessional acting can really turn people off and give a bad impression of your brand.
If your company does not have people well-versed in video production, hiring a video production agency to create the video for you is a good idea. If you prefer, you can even consider engaging an animation studio to create an animated product video.
Many of them can help guide you through this process, and when you find a studio that clicks with your product and your vision, they are the right kind of people you should work with.
Conclusion
The right product video can garner interest from new customers, and let them know more about your product and your brand. By using these useful tips above, you too can create the perfect product video for your brand, and make it the best that it can be.
Need some help on producing the perfect product video? Feel free to hit us up for a discussion and quotation!
