How To Choose The Right Crypto Explainer Video Company

June 30, 2021

How To Choose The Right Crypto Explainer Video Company

If you have read our “How Crypto and DeFi Projects Can Gain More Users” article, you probably would like to get started on your explainer video. Here comes the next decision.

Which company should you choose? How do you choose? (Pro tip: choose us but if you would like to evaluate for yourself, read this article!)

Here are 5 aspects you need to consider to hire the right company:

1. Price

Firstly, you have to spend within your budget. Choose a company that you can afford. Even if the video graphics are perfect, if it burns a hole in your pocket, it may not be entirely worth it. It is important to strike a balance between quality and price, to find a reasonably priced company that does not compromise on quality. Here at CryptoGram, we aim to provide you with the best of both worlds, quality and affordability!

2. Experience (Portfolio)

The second most important aspect is the expertise of the company. It is important to check the company’s portfolio and reference works to get an understanding of their experience and ability. Testimonials and reviews are an even better way to gauge customer experience and see what past customers truly feel about their product! Check out CryptoGram’s testimonials and references here.

3. Product Familiarity

Not all video animation companies understand crypto. Given that crypto is a complicated subject matter, it is crucial to ensure the company that you are working with has a good grasp on the matter. The explainer video company has to first understand your product, before they can successfully produce a video that allows others to understand your product. At CryptoGram, we are crypto-maniacs. Our division exists solely to produce crypto videos because of our own vested passion in this area as well. We believe in the future, that is crypto and wish to play a part in building it through helping companies like you, spread your message and product.

4. Design Style

Each video company may produce different animation styles. Find one that has a variety of styles that suits your needs. Make sure the company’s animation, and voice is aligned with your branding. CryptoGram provides a wide variety of animation styles that can be customised to suit your company’s branding. Click here to check them out!

5. Service 

Lastly, make sure you choose a company that serves you with professionalism every step of the way. The video production process is around 2-4 weeks hence ample communication at every step is essential to ensure your video turns out the way you want it to. Ensure that the company also provides revisions throughout the process, so that you are in full control of how your video turns out. At CryptoGram, we provide 2 revisions during each step of the video process, from conceptualisation, designing to animation, to ensure that you are truly happy with your final product.


To sum, consider the following 5 aspects when choosing a video production company:

  1. Price
  2. Experience (Portfolio)
  3. Product Familiarity
  4. Style 
  5. Service

Producing a crypto explainer video is not an easy and immediate process. Hence, be sure that you entrust this important task of telling your brand’s story in the right hands. We can’t say for other companies but here at CryptoGram, we are dedicated to provide you with the best experience, encompassing all 5 factors!


Thinking about videos?

Let’s hear it, we are happy to discuss ideas with you.

Written By: Ho Chang Juns

I am passionate about using videos, animations, and marketing to tell engaging stories and deliver powerful messages to the right audience. I watch videos from other studios and write marketing content in my free time.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.


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