Why Should You Engage A Professional Video Production House?

October 30, 2020

Video Production Agency, Commercial Video Production

So many people own smartphones, and with it, anyone has the capability to take photos and videos practically anywhere and anytime. Making your own video is easier than ever before – so why even hire a video production studio?

Of course, not everyone knows how to weld a camera with the right settings and angles to produce a pleasing movie. But even for something seemingly simple as a whiteboard explainer video, there are still merits you can get from tapping on the expertise of professionals!

It’s perfectly fine to venture into DIY film-making for small or casual video projects. But when professional commercial video production and video marketing know-how is required, you’re better off in the hands of a video production agency. Here are the differences they can make to your video production:

Professional quality videos

Professionals are professionals for a reason. They know all the tricks to make a video look good, including elements like lighting, camera movement, colour grading, audio editing, and so on. That can’t compare to anyone just holding up a phone on video mode!

A professionally-made video can be crucial to your business as it gives off an impression of your brand. Viewers also have a better experience when they watch a well-made video. Don’t underestimate the different a good-looking video can have on your brand!

More time for other projects

Let’s be honest: video production is time-consuming! Even if you have team members who know how to churn out decent videos, it’s unlikely you want them to spend significant amounts of time on it, unless that’s already part of their job scope.

If you are primarily marketers and advertisers, then you probably have tons of other projects waiting for your attention. Outsourcing the video production leaves the experts to do their job, so that you can do yours as well. Also, professional video producers can probably do it faster and better than when inexperienced hands take a shot at it.

Fresh insights

Being in the industry for many years, seasoned video agencies will know what works and doesn’t. You might already have some ideas in mind, but a great video producer can tell you how to make it even better.

Perhaps there are some things that never crossed your mind, but a video producer can pick out on from their perspective, for example how important the choice of voiceover talent can make, or what aspect ratio your video should be. A few more brains on your project will benefit it, with great minds and great ideas to perfect it.


So, don’t waste any more time on trial and error making your own marketing videos! When time and quality is of the essence, you can hardly go wrong with a professional video production agency in Singapore.

Let us here at Gram help you create stunning and compelling videos, from animations to social media videos. Simply book an appointment with us and tell us your idea!

Thinking about videos?

Let’s hear it, we are happy to discuss ideas with you.

Written By: Ho Chang Juns

I am passionate about using videos, animations, and marketing to tell engaging stories and deliver powerful messages to the right audience. I watch videos from other studios and write marketing content in my free time.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.


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