Why Video Marketing Is Vital For Small & Local Businesses

December 2, 2020

Video Production Agency, 3D Animation Studios

Video marketing is one of the most vital driving forces for content marketing for companies in 2020. However, many small and local businesses do not see the value of it yet. Most businesses think that hiring a video production agency to do their video content is an unnecessary expenditure that won’t bring in a return of investment.

However, that is simply not true. If you are looking to learn about video marketing for your business, here’s what you need to know.

Why local businesses should invest in video marketing

There are many vital reasons why video marketing is beneficial to both local and small businesses. For instance, 7 out of 10 customers prefer to watch a video about a product or service than read about it. If you can get your product in a video and put it in front of audiences, they are 6 times more likely to buy a product after seeing a video about it.

On average, users spend about 2 hours every day watching video content online. If you can get your video in front of them for just a few minutes, you can increase your chances of making a sale. It is important to note that video content isn’t only limited to YouTube. Other social media platforms, such as Instagram, Facebook and Twitter, also have video content catered to their users.

With 8 out of 10 modern businesses implementing video marketing as part of their marketing strategy, it shows that video marketing works for many businesses.

How to use videos to market small businesses

For small businesses, a great way to start with video marketing is to make educational content. It can be about your product or service, what your company is about and what your company does. Showing audiences that there are people behind the company allows them to create a personal connection with your brand.

Other forms of video content that your brand can expand upon is instructional videos. For instance, if you run a small computer shop, you can make videos about how to diagnose and fix small computer problems. This way, you are teaching your audience how to fix these problems themselves. By bringing value to them, you can generate traffic to your video and your website.

While this might seem that you will be “losing” customers, teaching them how to fix their problems doesn’t always mean that they won’t come back to your business. In fact, after seeing your video on fixing a particular problem, they might be inclined to go to you in the future. This is because you have built up trust in them, and they look to your brand as an authority on these matters.


When you are running a business, you should look towards any available means to stay competitive and stay ahead of your competitors. As video is geared to receive even more attention in the next year, having a slice of the market by launching your video marketing plan will ensure you won’t lose out.

For expert video production and marketing services, don’t hesitate to reach out to us here at Gram. Did we mention? We are also a 3D animation studio in Singapore, so you can count on us if you prefer animated videos for your brand!

Thinking about videos?

Let’s hear it, we are happy to discuss ideas with you.

Written By: Ho Chang Juns

I am passionate about using videos, animations, and marketing to tell engaging stories and deliver powerful messages to the right audience. I watch videos from other studios and write marketing content in my free time.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.


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