What are Culture Videos?
Culture videos are used to showcase the company culture and identity using visuals, sparking the emotions of your audience – employees, recruits and even customers.
Who, When and How?
Who is it for?
Companies that wants to convey their identity in a powerful way.
When should you use it?
Companies looking to hire like minded employees or find like minded clients can use the culture videos. They can put it on their “About Us” section on their website.
How should you use it?
Culture video productions allows you what kind of company you are. Think about how you want to connect with your audience.
Benefits of Culture Videos
You can make a more beneficial work environment condition by joining representatives around organization culture. At the point when individuals interface with the reason for their work and identify with the organization objectives, they’re more gainful and bound to remain.
Understand the Company culture.
Future employees will get a better understanding of the company culture. The video allows individuals to see and hear your ability and your eccentricities, your interests and your aptitudes.
Guidelines for a great Culture Videos
Show your true personality.
Showing your company true personality will attract the future like-minded people to join.
Have a consistent branding.
Have a consistent company branding to differentiate yourself with other competitors.
Keep it short.
That’s short enough to keep their attention, and long enough to deliver the key details. Keep your video duration to 1-2 minutes.
How do we craft effective Culture Videos?
Video Strategy Framework
Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.
Best of Both Worlds
A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.