Product Videos

Let your product be the star of the show! Find fresh and creative ways to showcase your products’ benefits to win your audience.

What are Product Videos?

Product videos play a vital role in demonstrating your product’s benefits, mechanisms, and features – to help your audience understand its value.

Product Videos are especially handy when you are selling a product that your audience is unable to feel or hold. They help educate your clients about your products’ benefits – to build up knowledge, confidence and ultimately persuade them to make a purchase.

Who, When and How?

Who is it for?

Product videos are best used when a potential customer starts looking for a potential solution for their needs.

When should you use it?

If your company has an innovative product, you can use product videos to showcase how it works, how it’s created etc. and to help clarify any questions from your clients and helps you standout.

How should you use it?

Product videos can be placed anywhere

Our past Product Videos:

Botbit Product Video

Botbit a fun & simple way to help children learn programming with ease.

Eggy Kickstarter Product Video

Find out how Eggy is the perfect companion for you.

Perfect Sketchbook Product Video

Discover how the finest watercolor sketchbook is made.

Benefits of Explainer Videos

Highlight the best points of your products.

A Product Video can help educate your audience on the less obvious features and benefits that they might have missed. It’s a great way to show them some of the amazing things your product can offer!

Boost sales.

Product Videos help educate your sales team members with an in-depth understanding of your product benefits, to better address customer enquiries. This empowers them to sell more, and boosts your sales!

build a connection

Build a connection with your viewers.

Product Videos can help your audience to better understand their key benefits. This empower them with invaluable knowledge before they make a purchase.

Gram Video Guidelines

Guidelines for great Product Videos

create lasting awareness

Demonstrates how.

The recommended duration is 1-2 minutes. That’s short enough to keep their attention, and long enough to deliver the details.

Showcases the benefits.

Focus on the essential values and benefits instead of the features with an enticing and specific call to action.

Creative and engaging.

It’s not a corporate video, so it shouldn’t sound like one. Avoid technical jargon and use a conversational tone to make it more engaging and appealing.

Thank you Gram Animation Studio for the amazing work on our 2d animation video. I had a great time working with your animation team. Your level of professionalism and attention to detail helped to bring our animated video alive.

Kenny Lau

Senior Creative Manager, Unilever

How do we craft effective Product Videos?

Video Strategy Framework

Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.

Best of Both Worlds

A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.

Additional Details


Our video solutions usually range from $5,000 to $50,000 depending on the style, duration, complexity, timeline, number of videos and others. Discounts can be given for multiple videos.


It usually spans 4-8 weeks, depending on feedbacks, approval time, and revisions. Find out how we make your videos. Express delivery is also available for urgent projects.

What's next?

After watching your product video, your viewers will now be deciding which company to go with. Boost credibility and let them know how you achieve success for others by sharing testimonial videos.

Interested in getting real results with videos?

Let’s connect and achieve your goals together.

Looking for more?

View our case studies to see how we have helped others accomplish their goals.

Watch our education series on creating effective video marketing campaigns.

Learn industry practices on how to create effective videos in our blog.

Gram has helped businesses win their audience over with explainer video animations and corporate videos since 2014.


[email protected]

115A Commonwealth Dr,
#05-09, Singapore

+65 9878 4339

Don`t copy text!
Gram Website Of The Month