What are Product Videos?
Product videos play a vital role in demonstrating your product’s benefits, mechanisms, and features – to help your audience understand its value.
Product Videos are especially handy when you are selling a product that your audience is unable to feel or hold. They help educate your clients about your products’ benefits – to build up knowledge, confidence and ultimately persuade them to make a purchase.
Who, When and How?
Who is it for?
Product videos are best used when a potential customer starts looking for a potential solution for their needs.
When should you use it?
If your company has an innovative product, you can use product videos to showcase how it works, how it’s created etc. and to help clarify any questions from your clients and helps you standout.
How should you use it?
Product videos can be placed anywhere
Our past Product Videos:
Botbit Product Video
Botbit a fun & simple way to help children learn programming with ease.
Eggy Kickstarter Product Video
Find out how Eggy is the perfect companion for you.
Perfect Sketchbook Product Video
Discover how the finest watercolor sketchbook is made.
Benefits of Explainer Videos
Highlight the best points of your products.
A Product Video can help educate your audience on the less obvious features and benefits that they might have missed. It’s a great way to show them some of the amazing things your product can offer!
Product Videos help educate your sales team members with an in-depth understanding of your product benefits, to better address customer enquiries. This empowers them to sell more, and boosts your sales!
Build a connection with your viewers.
Product Videos can help your audience to better understand their key benefits. This empower them with invaluable knowledge before they make a purchase.
Guidelines for great Product Videos
The recommended duration is 1-2 minutes. That’s short enough to keep their attention, and long enough to deliver the details.
Showcases the benefits.
Focus on the essential values and benefits instead of the features with an enticing and specific call to action.
Creative and engaging.
It’s not a corporate video, so it shouldn’t sound like one. Avoid technical jargon and use a conversational tone to make it more engaging and appealing.
How do we craft effective Product Videos?
Video Strategy Framework
Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.
Best of Both Worlds
A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.
After watching your product video, your viewers will now be deciding which company to go with. Boost credibility and let them know how you achieve success for others by sharing testimonial videos.