What are Sales Videos?
Sales videos are tools that showcase your company’s product or service and deliver the right messages in a way that resonates with your audience.
Who, When and How?
Who is it for?
Companies can use sales videos to stand out from the crowd and educate your clients about your products, inspire them and answer any question they might have.
When should you use it?
You can use sales videos during a customer’s decision making time whereby the video can leave a lasting impression on them which increases the likelihood of making a sale.
How should you use it?
You can use sales videos on any online social media platform to build your brand, boost your SEO and grow your online presence as well as reach a larger target audience.
Our past Sales Videos:
Eekhoe Sales Video
Find out how Eekhoe innovate the cloud based business card solution.
i2payslip Animated Sales Video
i2payslip your complete HR cloud solution and easily accessible
IXT Animated Sales Video
Your Data Centre M&E (DCME) Infrastructure Solution Partner.
Benefits of Sales Videos
Sales video allows you to track engagement with your video easily and allows your content to be seen by as many people as possible.
A sales video can be watch at any time which helps invite potential clients to check our your company at a time that is convenient for them.
Normal case studies or data printed on white paper can appear dry and boring to your audience. Sales videos show facts and data in a more interesting light which makes your content more engaging.
Guidelines for a great Sales Videos
Make it short.
The recommended duration is 30 seconds. That’s short enough to keep their attention, and long enough to deliver the key details.
The video should feel enjoyable watch, so they associate your brand with a positive feeling, and desire more.
It’s not a corporate video, so it shouldn’t sound like one. Avoid technical jargon and use a conversational tone.
How do we craft effective Sales Videos?
Video Strategy Framework
Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.
Best of Both Worlds
A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.