What are Trade Show Videos?
Trade Show videos are videos that provide your potential customers and viewers a glimpse of your product or service before a sales pitch.
Who, When and How?
Who is it for?
Companies looking to increase your retention rates can use trade show videos to create a more engaging content to send their message to their potential customers.
When should you use it?
Companies looking to generate hype and excitement for their products or services can use trade show videos to peak their potential customer’s curiosity.
How should you use it?
When delivering a message, it’s important to have a wide variety. Trade show videos are ideal to use to engage with a wide range of audience as you can combine visual and audio elements to show your message.
Our past Trade Show Videos:
Great Triple Care Money back
Discover how we made Great Eastern’s Great Triple Care Money Back Video
Great Eastern Great Wealth Multiplier Plan
Find out how to multiply your wealth with Great Wealth Multiplier Plan.
Great Eastern Personal Protector
Start your guaranteed coverage with Great Eastern’s Personal Protector.
Benefits of Trade Show Videos
Explain a product or service.
Trade Show Videos are a great conversation starter and can act as a sales tool to get your potential customers to visit your booth for more information about your service or product.
Used on various platforms.
The content on the Trade Show Videos can be used repeatedly over a wide variety of platforms such that the expense used to create the videos won’t go to waste.
Guidelines for a great Trade Show Videos
The recommended duration is 1 minute or less. That’s short enough to keep their attention, and long enough to deliver the key details.
Visible from a distance.
The video should feel enjoyable watch, so they associate your brand with a positive feeling, and desire more.
Have clear message and selling point.
It’s not a corporate video, so it shouldn’t sound like one. Avoid technical jargon and use a conversational tone.
How do we craft effective Trade Show Videos?
Video Strategy Framework
Understanding your business has always been our first priority. Through the years, we have created and refined our video strategy framework, allowing us to better translate the problems you solve, your unique solution, and your differentiating factors, into a compelling video story that captivates your audience.
Best of Both Worlds
A successful explainer video combines both strategy and creativity to win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.