Being a marketer frequently involves liaising with various other creative professionals, including video producers. The problem is, what do marketers know about production? How should a marketer communicate their goals and ideas to a video production agency, without...
Everyone’s familiar with iconic Pixar and Disney movies, especially their animated movies that bring life to fairytales and fantasies. But did you know that animation has been in existence in as early as the late 18th century? Even in those days, people knew how to...
How do you tell your audience about your unique selling point or product features in a way that’s gripping, informative, and easy to understand? Many brands are flocking to explainer videos, and for good reasons! Explainer videos are typically concise videos that...
ROI, ROI, ROI. Most business decisions are made to maximise returns on investments, but there’s probably a lot of untapped potential that you haven’t explored in terms of marketing strategies that require little work, and reap great rewards. Of course,...
Deciding to embark on a video marketing campaign for your organisation is easy. The rewards are ample, and these have been widely demonstrated. But instead of stopping short of looking for a video production company that is an expert in making videos, you also need to...