We have been consuming information in many ways throughout our evolution, from scripts to radio to television and now in the digital age, online videos as well. Videos are proven to be thriving in the cyberspace with videos being predicted to make up 82% of internet...
Why is storytelling important to companies especially when it comes to communication strategy? Let’s learn the benefits of communicating your message with stories. We have been telling stories ever since we can remember, then why is it that there is so much...
Making a corporate video isn’t easy, but when done well, it’s the best way to convey the company’s key message to its stakeholders. That is because videos capture more attention, engaging more viewers, and includes almost every additional advantage...
You might wonder why some companies and organisations spend money on internal communication videos, when they could just hold a couple of mundane hour-long briefings to get the same messages across. Well, the latter is not a wrong method to use when it comes to...
Educational videos are increasingly becoming a favourite video strategy widely used amongst marketers to help boost a company’s brand. As technology and digital marketing evolves, it has now become a trend to include videos in marketing strategies over the years....
It is a well-known and recognised fact amongst content creators that videos are the top contender for the number one marketing tool these days. Videos make use of many different elements, such as moving frames, motion graphics, and audio to bring across a story to the...