The digital marketing landscape is constantly changing. In order to keep up with the change ahead, we have come up 7 digital marketing trends you need to take note in 2021.
1. User-generated Content
So what is user-generated content? Basically, it is any content videos, images, reviews created by customers or users, rather than by the brand themselves. UGC is a great way for brands to make themselves more accessible and relatable to their audience.
With the rise of influencer marketing, UGC has become a cornerstone of many brand’s marketing strategies, with 86% of companies and many big brands now repurposing the content of their followers and advocates.
User-generated content (UGC) checks off all the boxes when it comes to connective content:
– Strengthens and Builds Communities
– Uplifting and Relatable
– Allows brands to meet customers
– Allow brands to generate more content
2. Building Content Communities
What are content communities? Content communities are online databases of multimedia content. Users can search for content communities for information that is related to their research. These communities include sites like Youtube, Dailymotion, Imagr, Tumblr and FlickR.
When using content communities, it’s always important to review the site’s Terms of Service and identify who owns the content you upload.
3. Image and video SEO for visual searches
Did you know you can submit an existing image for a search, or even take the original photos and search for context? As more users discover these visual search techniques, it changes the overall landscape of SEO in general.
To capitalize on the increased amount of visual searches, you want to make sure your image and video SEO campaigns are in tip-top shape.
Tips to increase visual searches
– Include your target SEO keywords in the file name of your image.
– Use top-quality images and videos, including HD
– Familiarize yourself with Google Lens, especially if you’re an e-commerce brand.
– Handle your SEO techniques right to take traffic away from your competitors.
4. Interactive Content
Interactive content gives you an opportunity to differentiate your brand and engage your audience, it improves the user’s enjoyment and also promotes more engagement.
Examples of interactive contents
– Quizzes
– Open-ended questions
– Surveys
– Contests/Giveaways
– Polls
The Benefits of Interactive content
– Generate Higher Engagement Rates
Interactive content not only boost conversions by 28%. People love to share cool, unique content pieces. Even the most basic types of interactive content can bring a reaction which makes it more engaging.
– Capture More Data
We live in a data-driven age, in which the data we collect about online users is the most beneficial information for your business. The more data you get and the more accurate and relevant it is the better you can optimize your marketing campaigns.
– Increase Brand Loyalty
Interactive content will help the brand establish trust and authority. It allows the brand to grow a bigger audience of people that come back time and time again.
5. Humanize the Brand
Humanize your brand by putting a face to a name while connecting over ideas that others can believe in and easily understand.
Regardless of whether you’re sharing original content, curated content, or a mix of both, make certain to share things that are applicable to the individuals you’re attempting to reach.
Your audience will feel an attractive draw towards you since they will see that you care about them past scoring a deal or gaining more traffic.
Offer some benefit outside of the individual accomplishments that you share. Tune in and gain from the discussions that you have online with your crowd and urge them to share their own accounts and sentiments too.
