Everyone’s familiar with iconic Pixar and Disney movies, especially their animated movies that bring life to fairytales and fantasies. But did you know that animation has been in existence in as early as the late 18th century? Even in those days, people knew how to...
In today’s world of marketing, you might have heard of the impact of video marketing. Studies show that 68% of internet users in Singapore watch videos online daily. According to stats by Hootsuite and We Are Social, videos have overtaken photo posts on Facebook to...
So, you’ve spent weeks conceptualising some genius video content, and several days of intense filming and editing, and you’re finally done with the perfect video for social media – or so you think. Before you hang up your hat and expect to see the views shoot up, you...
Noteworthy differences between 2D and 3D animation: It’s a digital world, there is a trend of graphics and animation. Different illustrations are used to represent a series of emotions. The animation is one of unique art in which moving diagrams and pictures are...
How to Maximize Sales with The Buyer’s Journey Did you know according to Ayurveda, a system of medicine from India, there are 3 stages in life. They are Kapha, Pitta and Vata, each representing Childhood, Adulthood and Elderhood. Similarly, your customers go through...
Every story has a protagonist with a beginning, a middle and an end. We humans have been doing storytelling since the beginning of our species, we slowly realised a format to every single story. It’s usually in the form of a Hero’s Journey, where we...