How to Maximize Sales with The Buyer’s Journey Did you know according to Ayurveda, a system of medicine from India, there are 3 stages in life. They are Kapha, Pitta and Vata, each representing Childhood, Adulthood and Elderhood. Similarly, your customers go through...
Every story has a protagonist with a beginning, a middle and an end. We humans have been doing storytelling since the beginning of our species, we slowly realised a format to every single story. It’s usually in the form of a Hero’s Journey, where we...
Brand identity is the core of every company. Brand identity is, essentially, how the world views you. It is your brand image, personality, and values that makes your brand what it is and sets it apart from others. Brand identity is the amalgamation of all of the...
Fun Fact: Do you know that animation videos are much easier to rank on Google and you can improve video SEO easily compared to websites? Now that you have a video, what do you do with it? Post it on your website and social media? That’s great, and things can get...
Video Marketing Benefits for SMEs In Singapore There is an increasing number of companies in Singapore using video marketing to promote their brand. What is Video Marketing? It is essentially marketing your video. The most common approach is running a digital...