Being a marketer frequently involves liaising with various other creative professionals, including video producers. The problem is, what do marketers know about production? How should a marketer communicate their goals and ideas to a video production agency, without...
Videos together with a marketing funnel are among the most effective mediums to lead prospects through the customer journey, thanks to its intrinsic ability to engage viewers and make any type of content very easy to consume. Despite that, many businesses push video...
Everyone’s familiar with iconic Pixar and Disney movies, especially their animated movies that bring life to fairytales and fantasies. But did you know that animation has been in existence in as early as the late 18th century? Even in those days, people knew how to...
In today’s world of marketing, you might have heard of the impact of video marketing. Studies show that 68% of internet users in Singapore watch videos online daily. According to stats by Hootsuite and We Are Social, videos have overtaken photo posts on Facebook to...
So, you’ve spent weeks conceptualising some genius video content, and several days of intense filming and editing, and you’re finally done with the perfect video for social media – or so you think. Before you hang up your hat and expect to see the views shoot up, you...
Noteworthy differences between 2D and 3D animation: It’s a digital world, there is a trend of graphics and animation. Different illustrations are used to represent a series of emotions. The animation is one of unique art in which moving diagrams and pictures are...